Hamza Ali Abbasi and Naimal Khawar’s ‘Marriage For Life’ App Sparks Debate Over Digital Matchmaking

Islamabad: Pakistani celebrity couple Hamza Ali Abbasi and Naimal Khawar have launched a new matchmaking platform, Marriage For Life, igniting widespread debate online over its features—particularly a controversial “guardian” (Wali) system.

The app aims to facilitate marriage proposals in line with Islamic principles, combining technology with traditional values. Its most talked-about feature allows parents or guardians to monitor conversations between potential matches. Additionally, an integrated AI system flags inappropriate language and alerts guardians in real time.

According to Abbasi, the platform is more than just a matchmaking app; it offers pre- and post-marriage counseling services and includes verification mechanisms to prevent fraud. Dedicated teams are reportedly involved in checking users’ biodata, with plans to establish offices in multiple countries.

However, the app has drawn sharp criticism on social media. Many users argue that the “Wali feature” represents a digital revival of restrictive traditional practices, where personal interactions are closely supervised. Critics also question whether the platform is simply a commercial venture capitalizing on sensitive social issues like marriage.

Others, however, have welcomed the initiative, saying it provides a structured and values-based alternative to conventional dating apps, particularly for those seeking relationships within cultural and religious boundaries.

The launch has effectively divided public opinion, with ongoing discussions about whether such platforms can genuinely solve modern matchmaking challenges or merely repackage old traditions in a digital format.