Pakistanis Show Growing Confidence in Economic Future: Ipsos Consumer Survey

Islamabad:A recent **Consumer Confidence Survey** conducted by **Ipsos** reveals a **notable improvement** in public sentiment regarding Pakistan’s economic future. The survey highlights a **15% increase** in the number of citizens who express **confidence in the country’s economic outlook**, reflecting a positive shift in public perception.

According to the findings:

* **36% of respondents** are **hopeful about improvements** in their personal financial conditions.
* The proportion of **economically pessimistic citizens** has **dropped from 60% to 44%**, marking a **16% decline** in negative outlook.
* Citizens who reported **ease in purchasing everyday household items** nearly **doubled**, rising from **10% in May 2024 to 19%** in the latest survey.
* **Confidence in making large purchases**, such as buying a house or a car, increased by **11%, reaching 17%** of respondents.
* **Fear of unemployment** has also **decreased by 11%**, with **30% of participants** now believing their **jobs are secure**.

Experts view these shifts as indicators of **growing public optimism**, possibly influenced by recent economic policies, stabilization measures, and improved macroeconomic indicators.

The Ipsos survey reflects a **gradual but promising recovery** in consumer sentiment, which could play a vital role in **driving economic activity and investment** if the trend continues.