Dirilis Ertugrul has shattered popularity records in Pakistan. The serial is already a huge success for PTV with the broadcast of its first episode. The first episode of Ertugrul Ghazi has received 318,000 views and still counting. Moreover, PTV Home has registered an exponential rise in its viewership and subscription on YouTube. Did PM Khan market Ertugrul to revive PTV?
Imran Khan explained why he wanted Dirilis Ertugrul to be aired on Pakistani TV channels in the meeting with bloggers in Islamabad.
Last year, in November a video of Imran Khan surfaced on social media in which he asked Pakistani media to broadcast popular Turkish serial, Dirilis Ertugrul in the Urdu language.
The popular Turkish serial, ‘Dirilis Ertugrul’, also referred by fans as ‘Turkish Game of Thrones‘ took the international audience by storm with Venezuelan President also turning out to be its follower. The serial was first aired in Turkey in 2014.
There are five seasons of Dirilis Ertugrul. It explains the events, sacrifices, and struggles of Muslim Oghuz’s leading to the establishment of the Ottoman Empire. The serial illustrates the tenacity and wisdom of Ertugrul- father of Osman Ghazi who set the foundation for the mighty Ottoman Empire.
A short video clip of Imran Khan from the interview has been released by the Prime Minister Office Pakistan on Twitter in which he said serials like Dirilis Ertugrul will revive the forgotten Islamic traditions, values, and struggles faced by previous nations.
The popularity of Ertugrul Ghazi
Dirilis Ertugrul has far-reaching popularity with audiences in 60 countries in South America, the Middle East, and South Africa.
In each episode, the makers disseminate both spiritual and life lessons by allowing principle characters to talk directly about moral dilemmas and their resolution.
Read more: Imran Khan wanted Dirilis Ertugrul in Urdu language: PTV offered its service
A strong emphasis has been placed on the Muslim scholars, and Islamic jurisprudence fetching out unique and well-thought solutions to the complex problems faced by the characters. The solutions are based on the life of the Holy Prophet SAW and Hazrat Ali whom the Turkish crusaders consider their patron.
What did Imran Khan say?
“We’ve always had content from Hollywood and Bollywood which was then being showcased here. A third end culture was being promoted. That’s why I want our youth to know the difference between our values and theirs through the serial Dirilis Ertugrul.
He went on to add, “We have a culture with romance and history as well, however, it is also filled with Islamic values. Sadly, the content from Bollywood is full of vulgarity, which wasn’t the case three or four decades ago.”
Read more: Imran Khan’s favorite Turkish drama to be soon aired on PTV
The premiere continued, “Drug culture, sex crimes are on a high. I want a different culture to be aired so our youth can know that there is a way of life apart from questionable shows that have been airing.”
Will Dirilis Ertugurl revive PTV?
Now, after Dirilis Ertugrul, PM Khan wants PTV to broadcast another Turkish serial in Urdu-Younus Emre. Younus Emre was a famous Turkish poet and mystic Sufi who greatly influenced Turkish culture.
Dirilis Ertugrul has shattered popularity records in Pakistan. The serial is already a huge success for PTV with the broadcast of its first episode. As per the latest statistics shared by PTV, Ertugrul Ghazi is trending atop on Pakistan’s social media.
The first episode of Ertugrul Ghazi has received 318,000 views and still counting. Moreover, PTV Home has registered an exponential rise in its viewership and subscription on YouTube. PTV says 40,000 new subscribers have subscribed to PTV’s YouTube channel in a day.
ارطغرل غازی کی بےمثال مقبولیت۔۔ صرف ایک ہی قسط نے پاکستانی عوام کے دل جیت لیے:
*پی ٹی وی ہوم کے یو ٹیوب چینل میں ایک دن میں 40،000 کا اضافہ۔۔
*پہلے 16 گھنٹوں میں یو ٹیوب پر 234،000 دیکھا جانا۔۔
*حش ٹیگ #ErtugrulUrduPTV ٹویٹر پاکستان میں مسلسل 5 گھنٹے تک ٹاپ ٹرینڈ pic.twitter.com/oqxm4c8X8m
— PTV Home (@PTVHomeOfficial) April 26, 2020
Prime Minister Imran Khan shares his views over PTV telecast of famous Turkish drama serial Diriliş: Ertuğrul; it will make our youth learn about Islamic history and ethics pic.twitter.com/pymAPbJFLr
— Prime Minister's Office, Pakistan (@PakPMO) April 24, 2020