Pakistan Emerges as a Mobile Phone Manufacturing Hub; Monthly Smartphone Sales Reach 1.5 Million
KARACHI: Pakistan’s smartphone market is now considered one of the most competitive in the region, with monthly sales reaching between **1.4 to 1.5 million units**, according to industry experts. Despite this growth, analysts believe the market still holds significant potential for expansion.
Currently, more than **14 smartphone brands** are actively competing for market share in Pakistan. However, limited infrastructure and restricted access to 4G internet mean millions of users still rely on basic feature phones — a factor that positions Pakistan among the **fastest-growing markets in the Middle East region**.
Globally, **Xiaomi** has remained the world’s **third-largest smartphone manufacturer for 20 consecutive quarters**, and Pakistan represents its **second-largest market in the Middle East after Turkey**. The company believes that improved purchasing power and growing digital adoption could further boost market growth.
In **Q2 2025**, the **Transsion Group** — which owns **Tecno** and **Infinix** — led the market with a **44% share**, followed by **Xiaomi (18%)**, **Vivo (17%)**, **Samsung (10%)**, and **Oppo (6%)**. However, Xiaomi’s shipments saw a **41% year-on-year decline**.
Approximately **95% of smartphone sales** in Pakistan are made through small-scale retailers. Xiaomi has opened several **flagship stores in major shopping malls**, though traditional markets such as **Karachi’s Saddar** and **Serena Market** remain major retail hubs.
The company has also partnered with its largest local collaborator, **Airlink**, to manufacture **smartphones and smart TVs** domestically. A new line of Xiaomi smart TVs is set to launch in **December 2025**, further strengthening Pakistan’s position as a rising **mobile manufacturing and consumer electronics hub** in the region.
