Important Step by Easypaisa for Customers Emerges
ISLAMABAD (Daily Qudrat): Digital bank Easypaisa, operating under the supervision of the State Bank of Pakistan, has termed the protection of customers’ accounts, personal information and financial transactions its basic responsibility and said that the bank has devised a comprehensive system for security and fraud prevention.
According to Easypaisa, the bank follows the principle of “Trust by Design,” under which security, privacy and customer protection are made an essential part of products and services from the very initial stages of their development.
The bank says that numerous effective security measures have been adopted to provide secure and easy digital banking to customers. These include one-time passwords, biometric verification linked to NADRA’s database, liveness detection and improved Know Your Customer (KYC) procedures.
According to Easypaisa, these measures help in verifying customers’ identity, preventing unauthorised access and further strengthening the protection of accounts, while convenience in the use of digital banking is also maintained.
For fraud prevention, the bank continuously monitors suspicious activities and informs customers about possible risks. These risks include failed login attempts, account access from unfamiliar devices, account or SIM transfers, unusual changes in location and high-risk financial transactions.
The bank says that through the monitoring system and timely alerts, customers are helped to remain aware of changing methods of fraud and to protect their accounts.
Easypaisa, terming financial information extremely sensitive, has expressed its commitment to maintaining high standards of data privacy and its ethical use.
According to the bank, through continuous cooperation with regulatory institutions, compliance, risk management and implementation of strict governance standards, customers’ protection and their trust in digital financial services are being strengthened. For this purpose, the Know Your Customer (KYC) and Know Your Business (KYB) procedures have also been improved.
Easypaisa says that along with continuous progress in digital financial services, investment will continue in modern security measures, counterfeit prevention capability and an effective system for customer protection, so that millions of citizens of Pakistan can be provided secure, reliable and stable digital banking facilities.
