Vidya Balan Becomes Federal Bank’s New Brand Ambassador

Federal Bank hosted an event in Mumbai, where they revealed their new brand ambassador. The name of the brand ambassador had been kept under wraps until the event, and the media learned that the famous Bollywood actress, Vidya Balan, was the new face of the bank.

During the event, Vidya Balan expressed her joy at becoming the first-ever brand ambassador of the bank. She shared an interesting personal story, explaining how she initially had no interest in handling her finances. “Earlier, my father managed my financial matters, and when I was about to get married, he said, ‘Let your husband handle your finances now,'” Vidya recalled. “To which I replied, ‘Where am I? Don’t you trust me to manage my own money?'”

Vidya further shared that her husband, Siddharth Roy Kapur, and her father were always there to advise her, but she wanted to take responsibility for her own finances. She was told that she didn’t know anything about it and had never shown interest in it. However, Vidya decided to take charge and work on understanding her financial matters. “When I took responsibility for my finances, my money started growing,” she said.

When a journalist asked her about her investment preferences, Vidya responded, “I invest in different areas, but I’m proud to say that today I can talk about these things. Twelve years ago, when my father said I wasn’t interested in financial matters, I changed that. Today, I know exactly where I am investing, and I make my own decisions. Siddharth and my father advise me, but the final decision is always mine.”

Vidya also shared an interesting anecdote about her journey in the brand endorsement world. “When my film ‘The Dirty Picture’ was released in 2011, I got offers from many brands, except for car and banking brands. I expressed a desire to be a brand ambassador for a bank. It was quite strange that no bank reached out to me. My team contacted several banks, but each one said they didn’t want a female brand ambassador. They believed that financial decisions were not made by women. So, today, I feel proud to be the brand ambassador of Federal Bank because this mindset is changing.”