U.S. Retailers Increasingly Adopting Cryptocurrencies, GameStop Adds Bitcoin as Treasury Reserve Asset
American retailers are showing a growing trend toward adopting cryptocurrencies, with GameStop, the popular U.S. video game retailer, making the decision to include Bitcoin as part of its treasury reserve assets. GameStop announced that it will diversify its corporate holdings by incorporating Bitcoin, the world’s largest cryptocurrency, in hopes of aiding its transformation into a new business model.
The company plans to use Bitcoin as a strategic asset to support and potentially reshape its core business operations. This move comes at a time when cryptocurrencies are gaining more mainstream attention, and GameStop’s decision to invest in Bitcoin marks a significant shift in its financial strategy.
Earlier this month, U.S. President Donald Trump signed an executive order to establish a strategic Bitcoin reserve using government-owned tokens. This move is part of a broader push to explore the potential of cryptocurrencies in corporate and governmental frameworks.
The largest corporate holder of Bitcoin, MSTR Dot O, also reinforced its commitment to cryptocurrencies in February, further emphasizing the growing trend. GameStop and several other American companies are now following suit and increasing their use of digital currencies as part of their investment portfolios.
Below is a list of American companies holding Bitcoin and other digital currencies on their balance sheets, with a deadline for accounting by December 31, 2024.
