Here’s why Ali Sethi is trending on social media

It was three months ago when Ali Sethi was featured in Coke Studio’s latest season with Shae Gill in ‘Pasoori’ and ever since then social media can’t stop raving about him.

From the United Arab Emirates to India, the song has literally united the borders by music. Even The New Yorker has praised Ali Sethi in its new article that how the singer has created an unconventional hit with ‘Pasoori’.

The New Yorker in its article described ‘Pasoori’ a Punjabi word that translates roughly to ‘difficult mess’, is about an age-old situation: two people who are forbidden from meeting each other. 

Read more: Ali Sethi and Shae Gill’s ‘Pasoori’ reaches top 3 on Spotify list

As per the news article, ‘Pasoori’ is apparently about star-crossed lovers, but it’s also an apt metaphor for the relationship between two countries in a endless conflict whose histories and cultural touchstones are entwined. Here’s a look at what people have been saying about the latest singing sensation on Twitter:

no takebacks but i had so much fun writing this piece about ali sethi and “pasoori” for @NewYorker that it seems strange THEY paid ME.https://t.co/oKo2CfWCll

— priyanka mattoo (@naanking) May 9, 2022

If there’s one artist you would ask me whom I’m following religiously, it would be Ali Sethi. This piece in New Yorker about Ali Sethi and the beautiful song ‘Pasoori’ has my heart. Thank you so much for writing it @naanking!!https://t.co/zWar27L3Ia

— Sushmita Dey (@sushsmitatweets) May 10, 2022

How can u not be happy for Ali sethi?? Guy deserves the world.. https://t.co/HFXciiBRFL

— MK (@mudkhal) May 9, 2022

Proud of Ali Sethi! https://t.co/BQFJeoqz9f

— Najam Sethi (@najamsethi) May 7, 2022

Great piece on my amazing ‘Jungle Nama’ collaborator Ali Sethi, and his wonderful song ‘Pasoori’ which is building bridges across the Indian subcontinent. (His audiobook for ‘Jungle Nama’ is amazing too).https://t.co/I3dYpVLTiJ

— Amitav Ghosh (@GhoshAmitav) May 9, 2022

“I might not have been able to travel to India, but I knew my music could.”

If there’s one article you read today, let it be this New Yorker profile of Pakistani music sensation Ali Sethi. https://t.co/gfp8M0qDtQ

— Uday Rana (@UdaySRana) May 9, 2022

idk finding out today that Ali Sethi is an openly queer, Pakistani artist and it being mentioned so casually is doing a number on my brain cells

— khyati ख्याति (@KhyatiSehgal2) May 10, 2022

Man, I’ve heard Pasoori close to 30-40 times in 2 days. I’m in total awe and love with Ali Sethi and Shae Gill. Oh the music, the lyrics, the set. It all melts down like a sweet memory. God bless! pic.twitter.com/BC8QCiyITN

— Chetan Gupta ‘बेरंगी’ (@Chetan_G1729) May 9, 2022

This piece about my old friend Ali Sethi and his gorgeous music lifted my soul right when I needed it https://t.co/IgKTGJWFyK

— Irin Carmon (@irin) May 9, 2022