Meta to roll out AI age estimation technology worldwide on Instagram

Meta has unveiled the global rollout of its artificial intelligence (AI)-powered age estimation technology on Instagram to identify underage users and provide them with age-appropriate experiences and additional safety protections.

As per reports, the company said the technology is designed to help ensure young users receive suitable content and security features based on their age.

Meta first introduced the technology in April 2025, explaining that it would use AI to estimate users’ actual ages, even if they provided incorrect birth dates.

However, if a user misrepresents their age, the AI tool will attempt to determine their actual age. Users identified as under 18 will automatically be moved to Instagram’s Teen Accounts.

What Are Instagram Teen Accounts?
Meta introduced Teen Accounts in September 2024 for users aged 13 to 17. These accounts include additional privacy and safety restrictions designed to provide a more protected online experience for teenagers.

The restrictions are intended to limit young users’ exposure to potentially inappropriate content and give parents additional tools to help manage their children’s Instagram experience.

Global Rollout Begins
However, Meta is now expanding the age estimation technology worldwide. As an initial step, parents in the United States will see a video in their Instagram feeds explaining how the platform’s safety features help protect children.

The company said it would continue working to provide young users with age-appropriate experiences and safety protections across its applications.