Instagram Testing New Feature to Lock Reels with Secret Code for Exclusive Sharing

Instagram is currently testing an intriguing new feature that allows users to lock their Reels videos behind a secret code. According to a report, this feature could serve as a unique way for users to connect with their most loyal fans.

Through this feature, users will be able to share their exclusive Reels videos only with those they trust, ensuring a more personalized interaction. The feature is currently being tested in Instagram’s Design account, where a locked Reel has been shared. To access the video, users must enter a secret code provided within the post’s caption. This code is hidden in the first hashtag thread, making it a bit of a treasure hunt for those in the know.

Once the correct code is entered, users gain access to the Reel. This feature could be used by brands for product promotions or by users to strengthen connections with their followers.

While the exact purpose of locking the Reel with a secret code is unclear, it seems to be similar to Instagram’s “Reveal” feature. The “Reveal” feature allows users to hide their Stories from certain followers, sharing them only through direct messages.

This new feature might provide Instagram users with a more exclusive and private way to interact, creating a more intimate experience with their content.