Google Reveals Top Search Trends of Pakistan in 2024

Islamabad: Google has released a list of Pakistan’s top search trends for 2024, offering an insightful look into the digital interests of Pakistanis throughout the year. The “Year in Search” report for 2024 highlights the most searched topics across various categories, reflecting the nation’s priorities and preferences.
According to Google, the search trends from Pakistan in 2024 were dominated by sports, entertainment, food, and technology. The search report was compiled from billions of queries throughout the year, showcasing the trends that captivated the public’s attention.
Cricket Dominates Search Trends
Cricket remained the most searched topic, with the ICC T20 World Cup capturing the nation’s focus. The Pakistan Super League (PSL) 2024 schedule and matches, as well as players like Shoaib Malik and Sajid Khan, were also among the most searched terms. Additionally, Arshad Nadeem, who won Pakistan’s first Olympic gold medal in nearly three decades, garnered significant online attention for his historic achievement.
Entertainment and Celebrities
The search trends were not limited to sports. Media personalities such as Sana Javed and Zoya Nasir, as well as Indian business tycoon Mukesh Ambani, were among the top figures searched by Pakistanis. Social media influencers like Hareem Shah and Minal Malik also attracted significant search interest. In entertainment, the popularity of Pakistani dramas like Ishq Murshid and Kabhi Mein Kabhi Tum remained high, along with Bollywood films like Animal, Dunki, Bhul Bhulaiyaa 3, and Stree 2. Pakistani viewers also kept an eye on reality TV shows such as Bigg Boss and the eagerly awaited Mirzapur Season 3.
Food Trends
On the culinary front, Pakistanis searched for recipes like banana bread, creamy pasta, local dishes like Malpura, and Tawa Keema. Fast and easy recipes such as garlic bread and egg noodles also captured the nation’s interest, alongside seasonal beverages like peach iced tea, highlighting the country’s diverse and evolving taste preferences.
Technology and AI
In technology, searches for AI tools like Gemini and Remaker AI showed a growing interest in artificial intelligence. Additionally, questions about the latest smartphone models from brands like Infinix, Redmi, Vivo, and Apple reflected Pakistanis’ desire to stay connected and up-to-date with the latest technology. The report also highlighted practical searches, with people asking “how-to” questions related to polling stations during election time and tips on preserving flowers for longer periods. Parenting advice, especially about teaching children to share, also emerged as a common search trend, emphasizing the importance of family values.
A Blend of Tradition and Digital Innovation
Farhan Qureshi, Google’s Country Director for Pakistan, commented, “The Year in Search 2024 report reflects a Pakistan that is deeply rooted in its traditions while embracing the possibilities of the digital age. Whether it’s in the cricket field or the kitchen, from the movie screen to the search bar, Pakistanis are using Google to discover their passions, connect with their culture, and shape their future.”
Google’s Year in Search 2024 for Pakistan offers a fascinating glimpse into the country’s digital landscape, showcasing a blend of tradition, modernity, and a growing embrace of digital tools, particularly artificial intelligence, in everyday life.