Changing Trends in Ramadan Transmissions: From Sacred to Commercialized

Ramadan is a month of blessings, prayers, and peace, and when it begins, Muslim countries undergo a unique transformation, with specific traditions and rituals becoming the norm. In these countries, television programming also shifts to reflect the spirit of the sacred month. Pakistan, like other Muslim nations, witnesses this trend where TV channels modify their content and approach to suit the essence of Ramadan.

However, the essence of Ramadan programming has changed significantly over the years. A few decades ago, **PTV** was the only television channel in Pakistan, and during its golden era, Ramadan had a very distinct feel. People would get updates about the new moon via PTV, and all music would be immediately removed from the channel. Female presenters would always wear dupattas, and special Ramadan programs would air, including live broadcasts of Taraweeh prayers and Quranic recitations from **Makkah**. Ramadan celebrations would also include religious gatherings from various regions across the country.

In the current era, Ramadan transmissions are still prevalent but have transformed into highly commercialized entities. The holy month has unfortunately been overshadowed by business and profit-driven motives. Brands now use Ramadan as an opportunity to promote their products, which detracts from the spiritual essence of the month.

### Evolution of Ramadan Transmission: A Shift Toward Commercialization

Ramadan transmissions have now become an integral part of every television channel’s programming, and there is fierce competition for the highest TRP (Television Rating Points). The choice of hosts for these shows has also sparked considerable debate. While many actors try to approach their hosting duties with respect, such as **Iqrar ul Hassan**, who frequently faces criticism for his personal life choices, and **Veena Malik**, who hosted a show called “Istighfar” during Ramadan, there is no denying that these transmissions have increasingly become part of the media game.

### Odd and Unnecessary Content in Ramadan Programming

One concerning trend is the rise of bizarre and inappropriate discussions during live Ramadan transmissions. Some programs that claim to be religious in nature have aired content that is completely irrelevant or unnecessary, which, many believe, should not be broadcast on live television.

Ramadan, once a time of reverence and spiritual reflection, has now become a commercial opportunity for all channels. From the clothes worn by the hosts to the oil used in cooking segments, everything is sponsored, and these sponsors are repeatedly flashed on screen, whether it’s a segment of Naat or religious scholars.

### Shift in Entertainment: From Family Shows to Game Shows

Entertainment has always been an important part of life, and family-friendly shows are vital for television programming during Ramadan. In the past, we had shows like **”Suno Chanda”** that became massive hits because the drama’s setting was in Ramadan, combining light-hearted humor and festivities. There have also been other good Ramadan dramas, but currently, the focus is on low-brow comedy and unnecessary, exaggerated storylines.

Game shows like **”Jeeto Pakistan”** have taken center stage during Ramadan, shifting away from the more culturally rich and intellectual shows like **“Bazzm-e-Tariq Aziz,”** which were once immensely popular during Ramadan. This shift has sparked a debate on social media, with some viewers questioning whether such game shows should be aired during the holy month.

### The Commercialization of Ramadan Transmissions: A Detractor from the Spirit of the Month

The growing demand for commercialization from sponsors and television channels has undermined the peaceful and spiritual essence that Ramadan programming once held. If channels wish to capture the attention of viewers, they must reconsider relying on the same repetitive formula. Instead, they should work to improve their content and approach in a way that aligns with the true spirit of Ramadan.

In conclusion, the evolution of Ramadan transmissions in Pakistan has transformed from spiritual and religious programs into highly commercialized and entertainment-driven content. The balance between religious significance and entertainment value has been lost, and it’s important for the industry to reflect on how they can recapture the essence of Ramadan for future generations.