Asia Cup 2025: TV Ad Rates for India-Pakistan Match Reach Record Highs
10-Second Spot Costs ₹1.6 Million; Sponsorship Rates Skyrocket
Lahore: With the highly anticipated India vs Pakistan clashes in the upcoming Asia Cup 2025, sponsorship and advertising rates have soared to unprecedented levels, according to Indian media reports.
A 10-second television advertisement during the high-voltage Indo-Pak match is now priced at a staggering ₹1.6 million (INR). Co-presenting partnership rights are reportedly going for ₹180 million, while an associate partnership costs ₹13 million. Advertisement packages are being sold for around ₹44.8 million.
On the digital front, co-presenting and highlights partnerships are each priced at ₹300 million, while a co-powered package is available for ₹180 million. Rights holders are expecting record-breaking viewership for the Asia Cup, further driving up prices.
The Asia Cup 2025 is set to kick off on September 9 in the United Arab Emirates, with India and Pakistan placed in the same group. Their first match is scheduled for September 14, with a potential Super Four clash on September 21, and possibly a third encounter in the final if both teams qualify.
