Peshawar Zalmi Appoints Social Media Star Jannat Mirza as Official Digital Ambassador for PSL 10
In an exciting move for the Pakistan Super League (PSL) fans, Peshawar Zalmi, one of the most popular franchises in the league, has officially announced social media sensation Jannat Mirza as their new Digital and Social Media Ambassador for PSL’s 10th season. The announcement was made through the team’s official social media platforms.
Jannat Mirza, one of the most followed social media stars in Pakistan, is set to play a pivotal role in enhancing Peshawar Zalmi’s digital presence and online campaigns during PSL 10. Her association with the team is aimed at engaging with younger audiences and boosting the franchise’s popularity across digital platforms.
### **A Strategic Move to Engage Youth**
The decision to bring Jannat on board is seen as a strategic effort by Peshawar Zalmi to strengthen its connection with the youth, particularly on platforms like Instagram, TikTok, and Twitter, where Jannat enjoys a massive following. With her popularity among the younger demographic, Zalmi aims to create more interactive content and establish a stronger relationship with their fans.
This partnership follows Peshawar Zalmi’s previous collaboration with globally recognized actress Mahira Khan, who was earlier appointed as the team’s brand ambassador. The team’s focus on star power reflects its commitment to engaging both cricket fans and general entertainment lovers, ensuring a broader audience for their campaigns.
### **Expanding Partnerships**
Moreover, Peshawar Zalmi continues to build strong partnerships, including its ongoing seven-year collaboration with TCL, which serves as the official TV partner for PSL 9. This partnership not only adds to the team’s growing profile but also strengthens its position as a powerhouse in the PSL’s commercial landscape.
As PSL 10 approaches, the team’s efforts to engage fans through strategic partnerships and digital content are expected to further enhance its presence and fan engagement both on and off the field.
