Rising Trend of Online Shopping in Pakistan for Affordable Fashion Amidst Inflation

Islamabad:Online shopping in Pakistan has witnessed a rapid surge in recent years, with nearly 90% of consumers now opting for digital purchases. The trend is especially prevalent during Ramadan when the hustle of shopping in crowded markets becomes even more cumbersome, and with inflation at its peak, people are increasingly turning to online platforms to buy clothes and accessories.

**Popular Instagram Pages for Affordable Fashion:**

1. **Mughliyaz:** Known for offering stylish women’s clothing at reasonable prices, Mughliyaz is a go-to Instagram page for those looking for quality clothes from local brands, especially replicas of popular brands like *Batik*. The clothing is praised for its fine embroidery and stitching, making it almost indistinguishable from branded items. Items here are priced at half the cost of their branded counterparts, making them accessible to a wider audience.

2. **Pushma Khan:** Another Instagram-based brand that offers inexpensive copies of branded clothing, Pushma Khan is known for its quality fabric, vibrant colors, and neat stitching. The page also offers customizations for clothing, and frequently runs sales, making it an attractive option for budget-conscious buyers.

3. **Kiran Collection:** This Facebook page sells leftover stock from well-known brands such as *Sapphire*, *Khaadi*, *Generation*, and *J. Dot*. Although these clothes may have minor defects, they are sold at a fraction of their original price—typically 4,000 to 5,000 PKR for items worth 10,000 PKR at retail stores.

4. **Lubna Official:** While Lubna’s designs are distinct and not as similar to branded clothes, they maintain excellent quality. The page offers women’s clothing at affordable prices without compromising on fabric or stitching quality.

5. **Sajfi:** This page has become quite popular for its fresh shalwar kameez designs, often featured in current trends. While branded versions of these outfits can cost 15,000 to 20,000 PKR, Sajfi offers similar designs for as low as 4,000 to 5,000 PKR, making them a hit with young women.

6. **Silk Rang Pakistan:** Known for its vibrant prints, beautiful embroidery, and high-quality stitching, this Instagram page offers beautiful dresses at very reasonable prices, making it a preferred destination for trendy and affordable outfits.

**Consumer Experiences:**

– **Rabeel Jamshed** from Rawalpindi shared her frustration with the increasing prices of branded clothes. She explained that a branded suit that once cost 5,000 PKR now barely buys a shirt. After searching online, she found replicas of expensive brands at a significantly lower price—5,950 PKR compared to the original price of 14,500 PKR, with the quality matching that of the original.

– **Arifa Niazi** from Islamabad has been an avid online shopper since the COVID-19 pandemic. As a working woman, she finds it difficult to shop in person, especially during Ramadan. She has been able to buy clothing for herself and her two daughters for just 15,000 PKR, a price that would not even have covered the cost of one outfit at a branded store.

These online shopping pages offer an affordable alternative for those who cannot afford the high prices of branded clothes, and they have quickly become a staple for many Pakistanis, especially as inflation continues to rise.

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