Rent-a-Grandchild’ Business Gains Popularity in India to Combat Loneliness Among Elderly

NEW DELHI:A growing business offering “rent-a-grandchild” and “rent-a-child” services is gaining popularity in India, aiming to help elderly people overcome loneliness and receive companionship and care.

According to foreign media reports, the industry is expanding rapidly as more elderly people turn to young companions for emotional support and assistance with everyday activities.

Through various companies, senior citizens can hire young people to accompany them to hospitals, temples and markets, help with daily errands, play card games or simply spend time with them.

Media reports estimate that the industry could be worth around Rs2 trillion (approximately $7 billion).

The emerging business model is providing elderly people with companionship and practical support, particularly those who experience loneliness or lack regular family interaction.

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