Dick’s Sporting Goods to end US Olympic sponsorship

Sporting goods retailer Dick’s Sporting Goods Inc said Friday it will not renew its United States Olympic Committee (USOC) sponsorship beyond 2018. The company, in an emailed statement, cited “new investment focus” as the reason but did not elaborate further. All 86 athletes currently in its program that offers compensation and flexible work schedules have the option to remain Dick’s associates and move to a traditional part-time role from January 1, the company said. USOC did not respond to request for comment. Earlier this month, a report commissioned by the USOC and carried out by law firm Ropes & Gray said the Olympic panel failed to protect athletes from the threat of sexual abuse. It showed some top executives took no action as the Larry Nassar sexual abuse scandal was unfolding.
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