Privacy-mindedGoogle executives dived deep into ways it is improving its software, particularly with privacy and machine learning in mind. Along with weaving podcasts and 3-D augmented reality images into search results, Google is enabling more of the computing to be done on handsets where users have control. "Instead of sending data to the cloud, we shipped machine learning models directly to your device," Pichai said. "We always want to do more for users, but do it with less data over time." While the "devil is in the details" regarding how much of what Google mobile software learns about users will be "grist" for its money-making online ads, weaving improved privacy into its offerings could improve the company's position with regulators, according to Gillett.