NEW YORK: US social media star and makeup mogul Kylie Jenner has had her world record for the most-liked image on Instagram swiped — by a photo of an ordinary brown egg. Jenner's birth announcement of daughter Stormi Webster on February 6 last year was the most popular post on the photo-sharing platform with 18.3 million likes but the egg, posted only 10 days ago, has already amassed 29.9 million. "Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this," urged the account, named "world_record_egg."